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-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution
organisational behaviour
was written for the corporate finance course at the MBA level and the intermediate course in many undergraduate programs
ISBN: 9781119889137
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Advanced English-Arabic Translation Course_ECON 503 -Demonstrates the applicability of theOverview Learn all the skills you need to translate from English to Arabic in this clearly structured guide. The extracts from a variety of authentic, contemporary texts have been carefully selected to introduce you to important stylistic features so that you can develop your skills across a range of genres. This Second Edition includes two completely new modules: Translating Grammar and Machine Translation; as well as new vocabulary and exercises
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US$ 282.50
US$ 2460.00
US$ 17.95