Antimemetics: Why Some Ideas Resist Spreading - Nadia Asparouhova psychology Art by Cecily Brown

Art by Cecily Brown

of potential

Winter 2018)

I used them as the foundation

or wants to be her

Antimemetics: Why Some Ideas Resist Spreading - Nadia Asparouhova psychology Art by Cecily BrownIt's easier than ever to share ideas, yet some of the most interesting ideas are burrowing deeper underground, circulating quietly among group chats, texts, and whisper networks. While memes self replicating bits of culture thrive in an attention driven economy, other ideas are becoming strangely harder to find. Antimemetics: Why Some Ideas Resist Spreading explores this paradox, uncovering the hidden forces that determine what we remember, what we